Joyce Simkin (her own site is here) circulated yesterday a book review to friends. The book in question was Free: The Future of a Radical Price, by Chris Anderson, editor of Wired. The book is, unaccountably, getting a lot of publicity (NPR, New Yorker, New York Times, etc.) for reasons that people in my universe [...]
Filed under: Advertising, Communications | Tagged: Internet | 1 Comment »
According to TNS Media Intelligence here, Internet display advertising, clocking in at $8.3 billion in 2005, represented 5.8 percent of total advertising spending. This figure excludes the income generated by little ads that show up in the course of searches. The medium had high growth, up 13.3 percent from the previous year ($7.3 billion). What [...]
Filed under: Advertising | Tagged: Internet | Leave a Comment »
